Timothy Christian High School’s Marketing class had an opportunity to participate in a product development project contest with Dutch Farms. The objective was to provide a new product idea for Dutch Farm to add to its product line. The competition included Timothy Christian and three other area schools. Timothy Christian Marketing students were divided into 6 different teams to complete market research and submit a proposal for a product idea. Product proposals ranged from ice cream to lactose-free products to creamer to bratwurst.
Timothy Christian students presented their ideas to the Dutch Farms marketing team in April. Friday, May 10 Dutch Farms representatives, Trina Huizinga and Karen VanProoyen, returned to the classroom to share the results of the competition. One of our Timothy Christian Marketing teams won with the product idea of creamer. Dutch Farms awarded the winning team with hats and $500 was given to the Business Education Department. In addition to the winning presentation, Dutch Farms shared insight to why the product was chosen, how product development is done at Dutch Farms, and how the business decision was made. This project was a wonderful opportunity for the Timothy Christian Marketing students to solve a typical business problem in a real-world setting. It is wonderful there are businesses within the Timothy Community that see the value of this process and providing this type of opportunity for our students.
If you are interested in learning more about the Business Education Program and opportunities provided to our students, contact Mrs. Kendra Lee at email@example.com.